Aloha Fashion & Lifestyle News

The first of May is an exciting day in Hawaii, where kama’aina (locals) celebrate Lei Day with concerts, parades and the making and giving of leis. Lei Day became an official holiday in 1929, to honor the history and tradition of the floral garland that has become synonymous with Hawaii and the aloha spirit.

You’ve dreamt of your Hawaiian vacation for years and can picture the sunny blue skies, swaying palm trees and a cool tropical drink in your hand...but what do you do when beach-weather goes bad?

The muumuu has a colorful, interesting history in the Hawaiian Islands. Ever wonder how the Hawaiian style muumuu became so popular and iconic?

Make the most of every wonderful moment spent visiting the Hawaiian Islands. Get fun ideas for your Hawaiian vacation from our things to do list.

A luau is a Hawaiian party or feast often accompanied by entertainment. It’s an event where friends and family eat, laugh and bond through a fun shared experience. Basically, luaus are awesome. Just follow these three basic rules and you’ll be elevated to hero status among your friends.

When you think of summer, and certainly when you think of Hawaii, you probably think of beaches. And so do we! We love the beach. When people visit, they often ask us what’s the best beach to go to. The answer is, it depends on what you’re looking for. Here’s a quick rundown of some of the beaches we like to go to and why.