Aloha Fashion & Lifestyle News

Every year, thousands of tourists flock to the small islands to get a taste of the rich culture found only in Hawaii. To this day, the energy and spirit of Aloha flow through strongly the islands of Hawaii, allowing it to radiate energies of love and compassion for others.

In 1947, the city of Honolulu started to encourage people to wear cooler sport shirts to work during the hot summer months. This has lead to a tradition called Aloha Friday.

Pono, like many Hawaiian words, does not have a one-to-one-word English translation. If there were one, it would probably be "righteousness," as in the state motto: "Ua Mau ke Ea o ka Aina i ka Pono," or "The life of the land is perpetuated in righteousness."

As the year comes to a close, we love to look back and see which shirts were the most popular.  Some of the shirts on this list were quite predicable while others caught us by surprise. Here are the ten most popular shirts of 2022. 

Nothing says Aloha more than the gift of an awesome Aloha shirt or dress. When you wear a piece of Aloha, it is hard not to feel just a little bit happier and more relaxed. And who doesn’t want some of that in today’s fast paced and often stressful world?

Season 4 of Magnum PI started with a bang with Jay Hernandez wearing one of our favorite Paradise Found shirts, the Calla Lily (black version) Aloha shirt. He wrote this same shirt way back in Season 2 so it was fun to see him wearing it again.

On Season 3, Episode 8 of the new Magnum PI, Jay Hernandez wore the same black Jungle Bird shirt that Tom Selleck wore in the original Magnum PI. He wore it early in the episode while Higgins and her boyfriend Ethan flirt like teenagers in front of everyone. 

Towards the end of each year we like to look back and see which shirts were most popular. During different times of the year, certain shirts are more popular than others and this jockeying for position takes place through the year. With that in mind, here are the ten most popular men's Hawaiian shirts for 2020. 

With such a variety of prints, styles, and cuts for women's aloha wear, it is difficult to predict which tops and dresses will make it in the top ten for the year. Tops are always popular. Long dresses are more popular in cooler months while short dresses are more popular in warmer months. Here are the top ten most popular women's tops and dresses as we head into the final weeks of 2020. 

In a perfect world, you could just hop on a plane, fly to Hawaii, and have a wonderful vacation to remember for the rest of your life. But due to the coronavirus pandemic, that dream may have to wait a little bit. But that does not mean you can’t experience a little bit of a Hawaiian vacation from the comforts of your own home. Just follow these simple steps and you’ll almost feel like you’re on vacation in Hawaii.

Bring some island cheer to your loved ones this holiday season with some wearable Aloha. Nothing expresses the carefree happy lifestyle of the islands more than the perfect Hawaiian shirt or dress. We have prints ranging from boldly colorful to the elegantly subtle and everything in between.

When you think of Magnum PI, you probably think of Tom Selleck in his classic red Aloha shirt. But it was not the only one. Here are a few more shirts worn on the show and some background info about them. 

Summer is usually the season of fun in the sun. And even though the coronavirus has undoubtedly impacted your summer plans at least a little bit, we know that won't stop you from making the most of life, wherever you live. Here are our top 3 aloha shirt looks for this summer. 

Dad's around America can do many things. They can fix a sink, maintain a car, and take care of the yard. But one thing they aren't so good at is buying their own clothing, especially something as colorful as a Hawaiian shirt. So to help get your Father's Day shirt shopping off to a good start, we've picked out 5 of our favorite shirts for Father's Day. 

Now that Season 2 of Magnum PI has wrapped up, here's a look at the various Paradise Found Hawaiian shirts that Jay Hernandez wore throughout the season. Some of these shirts were also worn by Tom Selleck on the original show from the 80s. 

We’re living in a new normal. Gone are the days of going to a favorite restaurant or sports bar for a fun happy hour with a group of friends. For now, one of the best ways to keep in touch with friends and after hard week of work-at-home is with a Zoom happy hour. Here are four easy steps to having a fun and successful Zoom Happy Hour.

Blue jeans. What can be more American? And since Hawaii is the 50^th state of the United States, it makes perfect sense to wear a Hawaiian shirt with your favorite pair of blue jeans. Here are some of our favorite shirt Hawaiian shirt + blue jeans looks. 

If you’re like many Americans, your employer has probably asked you to work from home or is thinking about it. Your first reaction might be COOL! Working from home is great. Heck, it's easy to work from home. But just having an okay time working from home is not good enough. We want you to have fun! Here are a few tips on how you can make telecommuting awesome!

The coronavirus is radically changing our daily lives. One of the key terms we are all getting used to is Social Distancing. If you’ve already decided that you’re coming to Hawaii despite coronavirus, you absolutely should make the most out of your time here. Here are some of the fun things you can do outdoors in Hawaii while maintaining social distancing.

Ever wonder how Thomas Magnum and company end up wearing what they do on each episode? We visited Ashley Heathcock, head costume designer for Season 2 of Magnum PI to chat about what it’s like to work on the show as well as the life of a costume designer. 

Hawaii is more than just Hawaiian shirts and beaches. It is also a great place to try foods that are inspired and influenced by the many cultures that co-exist here. This list is by no means complete, but here are our top 10 things to eat when you visit Hawaii.